Xaplin — words people actually trust
Words people actually trust.
Xaplin is a small editorial studio — a newsroom, really — that gives small businesses, startups and authors the one thing templates and generic AI can't: a voice that sounds like a person, not a machine.
Most sites, chatbots and campaigns read the same — filler copy, a bot that talks like a phone menu, "solutions" nobody finishes. We fix that with an editor's eye: we read your business the way a good newsroom reads a story, then write it so a real person leans in.
What we do
- The Read — an editorial X-ray of your website. A written diagnosis: where you're losing people, and exactly how to fix it. £120 / $150, one business day, or you don't pay. Start here →
- Copy & Brand Voice — sales pages, landing pages, emails and a brand voice that sounds like you, not like everyone else.
- A Website in a Week — a site or landing page with copy written by people, for people. Fast, mobile-first, made to convert — not a template with lorem ipsum.
- The Concierge — an assistant for your website chat, SMS or WhatsApp that answers 24/7 with a written persona — a character, not a script. It welcomes before it sells.
Why us
We don't configure templates; we write voices. The expensive part — tone, judgement, the line that lands — is our craft. We've spent it building Xaplin itself: a full editorial house with its own magazines, a live news portal and a publishing engine we wrote. We are our own first client. Look at the work, not at a pitch.
Anyone can configure a template. The expensive part — the line that lands — is the only part we sell.
Honesty over hype.
We under-promise and over-deliver. If we can't make your words work harder, we'll say so — for free.
— J.G. Vasconcelos · Xaplin · comercial@xaplin.com.br