The Read — an editorial X-ray of your website
The Read · an editorial X-ray
We'll read your website like a newsroom reads a story — and tell you exactly where you're losing people.
Most sites, emails and chatbots read the same: filler copy, a bot that talks like a phone menu, "solutions" nobody finishes. The Read is a written diagnosis of your communication — where attention leaks, and the precise fixes that earn it back.
£120 / $150. One business day. A written report, not a sales call.
If it doesn't show you at least three concrete opportunities, you don't pay.
That's the whole deal. We read everything — your homepage, your key pages, your sign-up flow, the words your business uses when it thinks no one is judging them. If we can't hand you three specific, fixable ways to make your words work harder, the report is free.
What lands in your inbox
A written report — usually 4 to 6 pages — that a person can act on. No dashboard, no score, no jargon. Just an editor's read of your business, in plain English.
- Where you're losing people. The exact lines, pages and moments where a reader leans back instead of leaning in. We name them. We don't generalise.
- Your voice, described back to you. What your communication sounds like now — and what it could sound like if it sounded like a person.
- Three fixes you can make this week. Concrete, prioritised, written out — actual replacement lines and why each one works.
- One honest verdict. The thing a friend in the trade would tell you over a pint. If your words already work, we'll say so — and tell you not to spend on us yet.
Three steps. One day.
1 · You send us the link. Your website, plus anything else you'd like read. One short form, two minutes.
2 · We read it like a newsroom. Not a plugin scan — a human editor reads your business end to end and writes the diagnosis by hand.
3 · You get the report within one business day. No call required.
We are our own first client. Look at the work, not at a pitch.
We built Xaplin — a full editorial house, with its own magazines, a live news portal and a publishing engine we wrote ourselves. The Read is simply us turning that same editor's eye on your business.
Anyone can configure a template. The expensive part — tone, judgement, the line that lands — is the only part we sell.
The Read — £120 / $150
A written editorial diagnosis · delivered within one business day · at least three concrete fixes, or you don't pay · written by a person, for a person · no call, no upsell to fend off.
Introductory price while we gather our first public reviews. It goes up once the case studies are in. Paid securely in GBP or USD.
Honesty over hype.
We under-promise and over-deliver. If we can't make your words work harder, we'll say so — for free. That's not a marketing line; it's the only way we know how to run a newsroom.
— J.G. Vasconcelos · Xaplin · comercial@xaplin.com.br